Irrespective of whether you are a business owner or a working professional, there are several critical questions that you should be asking yourself. For example – Are you aware of the needs of your customers? Do you think customers trust your products? Have you observed any of the messages or posts that the customers make about your products and services? The one word that can answer all these questions is ‘marketing’. The importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision. Furthermore, a marketing plan, a part of your business plan helps in creating and maintaining demand, relevance, reputation, competition, etc. Therefore, as marketing has a pivotal role to play in making your business a huge success, without understanding the importance of marketing, it may be a little difficult to manage and run a profitable business in today’s world. To understand the importance of marketing for your business and why it is needed, we need to first understand what marketing is.